August, 2025
200 Pages of AI-Generated “Strategy” Just Hit Your Inbox. Now What?
Simplifying Agency Leadership in the Age of AI.
The client calls it insight.
Your strategist calls it questionable.
And you’re sitting there wondering when you’ll find time to read all 200 pages and figure out what’s gold and what’s ChatGPT on a caffeine bender.
Welcome to leadership in agencyland, circa right now.
And if you lead in a marketing agency, you already know what this feels like.
Clients challenging your thinking, “Why haven’t we used [insert latest AI fad] yet?”
A team that’s overwhelmed and unsettled by a new “must-use” tool every week
And you’re still expected to hold the strategy, the culture, and the confidence… all at once.
The pressure isn’t just to keep up.
It’s to stay ahead; know the tools, master the tech, predict what’s next.
“Your job won’t be taken by AI.
It’ll be taken by a person who knows how to use AI.”
– Christina Inge, Harvard Exec Ed
And whether we like it or not, that tension is real.
But here’s the question that’s not being asked enough:
What if the future of agency leadership isn’t about doing more, but simplifying?
The Noise is Real.
Let’s not sugar-coat it.
Agency life was already intense. AI just turned up the volume.
Here’s what I’m hearing from leaders across the industry:
“I’m supposed to be confident, yet I’m questioning everything I know.”
“Clients are skipping the conversation and asking, ‘Can’t a bot just do this?’”
“My team’s unsettled, there’s a new tool every week and no clarity on what matters.”
“I’m holding the emotional weight of a business that feels like it’s in constant transition.”
“And I just found out our intern is building campaigns in something called ‘Gemini’... cool cool cool.”
Sound familiar?
You’re not alone.
AI is shifting the tools.
But the deeper challenge? It’s energetic.
You’re leading a team through complexity; with no rulebook, no pause button, and no time to process.
The Risk Isn’t AI; It’s Reactive Leadership
Here’s the truth we’re not saying out loud:
AI isn’t replacing leadership.
But burnout, distraction and chronic reactivity will.
And that’s the real risk in agencyland right now.
So the question isn’t “How fast can you adapt?”
It’s “How clearly can you lead through the noise?”
So… What If We Simplified?
Simplicity in leadership isn’t passive.
It’s a power move.
It means stripping back what’s not serving you.
Saying no to the constant tool-chasing.
And reconnecting to the real role of a leader:
To set the tone.
To energise the room.
To create clarity when everything else feels uncertain.
Because the best leaders in this AI-fuelled world?
They’re not the ones trying to out-code the competition.
They’re the ones who know when to pause, when to push and how to lead without losing their edge.
Where to Start?
Here’s what I coach agency leaders to come back to when everything’s moving too fast:
Slow the input. You don’t need every update. Pick 1-2 tools and go deep.
Name the noise. What’s creating the most confusion, for you and your team?
Audit your energy. How are you showing up when pressure hits?
Lead the humans, not the hype. Your team doesn’t need another tool. They need your presence.
Final Thought
We don’t need more complexity.
We need more leaders who are grounded, energised and focused on what really matters.
AI isn’t the threat.
Disconnection is.
Distraction is.
Doubt is.
But those are all things we can shift when we simplify.
Your leadership presence can’t be replicated by a tool.
So start there.
How are you simplifying leadership in your world right now?
I’d love to hear it.
Book Your Leadership Accelerator Call
Book a Call
Because when you shift your energy, everything changes.
Not just how you lead. But how you live.
Are you ready to shift?
August, 2025
200 Pages of AI-Generated “Strategy” Just Hit Your Inbox. Now What?
Simplifying Agency Leadership in the Age of AI.
The client calls it insight.
Your strategist calls it questionable.
And you’re sitting there wondering when you’ll find time to read all 200 pages and figure out what’s gold and what’s ChatGPT on a caffeine bender.
Welcome to leadership in agencyland, circa right now.
And if you lead in a marketing agency, you already know what this feels like.
Clients challenging your thinking, “Why haven’t we used [insert latest AI fad] yet?”
A team that’s overwhelmed and unsettled by a new “must-use” tool every week
And you’re still expected to hold the strategy, the culture, and the confidence… all at once.
The pressure isn’t just to keep up.
It’s to stay ahead; know the tools, master the tech, predict what’s next.
“Your job won’t be taken by AI.
It’ll be taken by a person who knows how to use AI.”
– Christina Inge, Harvard Exec Ed
And whether we like it or not, that tension is real.
But here’s the question that’s not being asked enough:
What if the future of agency leadership isn’t about doing more, but simplifying?
The Noise is Real.
Let’s not sugar-coat it.
Agency life was already intense. AI just turned up the volume.
Here’s what I’m hearing from leaders across the industry:
“I’m supposed to be confident, yet I’m questioning everything I know.”
“Clients are skipping the conversation and asking, ‘Can’t a bot just do this?’”
“My team’s unsettled, there’s a new tool every week and no clarity on what matters.”
“I’m holding the emotional weight of a business that feels like it’s in constant transition.”
“And I just found out our intern is building campaigns in something called ‘Gemini’... cool cool cool.”
Sound familiar?
You’re not alone.
AI is shifting the tools.
But the deeper challenge? It’s energetic.
You’re leading a team through complexity; with no rulebook, no pause button, and no time to process.
The Risk Isn’t AI; It’s Reactive Leadership
Here’s the truth we’re not saying out loud:
AI isn’t replacing leadership.
But burnout, distraction and chronic reactivity will.
And that’s the real risk in agencyland right now.
So the question isn’t “How fast can you adapt?”
It’s “How clearly can you lead through the noise?”
So… What If We Simplified?
Simplicity in leadership isn’t passive.
It’s a power move.
It means stripping back what’s not serving you.
Saying no to the constant tool-chasing.
And reconnecting to the real role of a leader:
To set the tone.
To energise the room.
To create clarity when everything else feels uncertain.
Because the best leaders in this AI-fuelled world?
They’re not the ones trying to out-code the competition.
They’re the ones who know when to pause, when to push and how to lead without losing their edge.
Where to Start?
Here’s what I coach agency leaders to come back to when everything’s moving too fast:
Slow the input. You don’t need every update. Pick 1-2 tools and go deep.
Name the noise. What’s creating the most confusion, for you and your team?
Audit your energy. How are you showing up when pressure hits?
Lead the humans, not the hype. Your team doesn’t need another tool. They need your presence.
Final Thought
We don’t need more complexity.
We need more leaders who are grounded, energised and focused on what really matters.
AI isn’t the threat.
Disconnection is.
Distraction is.
Doubt is.
But those are all things we can shift when we simplify.
Your leadership presence can’t be replicated by a tool.
So start there.
How are you simplifying leadership in your world right now?
I’d love to hear it.
Book Your Leadership Accelerator Call
Book a Call
Because when you shift your energy, everything changes.
Not just how you lead. But how you live.
Are you ready to shift?
August, 2025
200 Pages of AI-Generated “Strategy” Just Hit Your Inbox. Now What?
Simplifying Agency Leadership in the Age of AI.
The client calls it insight.
Your strategist calls it questionable.
And you’re sitting there wondering when you’ll find time to read all 200 pages and figure out what’s gold and what’s ChatGPT on a caffeine bender.
Welcome to leadership in agencyland, circa right now.
And if you lead in a marketing agency, you already know what this feels like.
Clients challenging your thinking, “Why haven’t we used [insert latest AI fad] yet?”
A team that’s overwhelmed and unsettled by a new “must-use” tool every week
And you’re still expected to hold the strategy, the culture, and the confidence… all at once.
The pressure isn’t just to keep up.
It’s to stay ahead; know the tools, master the tech, predict what’s next.
“Your job won’t be taken by AI.
It’ll be taken by a person who knows how to use AI.”
– Christina Inge, Harvard Exec Ed
And whether we like it or not, that tension is real.
But here’s the question that’s not being asked enough:
What if the future of agency leadership isn’t about doing more, but simplifying?
The Noise is Real.
Let’s not sugar-coat it.
Agency life was already intense. AI just turned up the volume.
Here’s what I’m hearing from leaders across the industry:
“I’m supposed to be confident, yet I’m questioning everything I know.”
“Clients are skipping the conversation and asking, ‘Can’t a bot just do this?’”
“My team’s unsettled, there’s a new tool every week and no clarity on what matters.”
“I’m holding the emotional weight of a business that feels like it’s in constant transition.”
“And I just found out our intern is building campaigns in something called ‘Gemini’... cool cool cool.”
Sound familiar?
You’re not alone.
AI is shifting the tools.
But the deeper challenge? It’s energetic.
You’re leading a team through complexity; with no rulebook, no pause button, and no time to process.
The Risk Isn’t AI; It’s Reactive Leadership
Here’s the truth we’re not saying out loud:
AI isn’t replacing leadership.
But burnout, distraction and chronic reactivity will.
And that’s the real risk in agencyland right now.
So the question isn’t “How fast can you adapt?”
It’s “How clearly can you lead through the noise?”
So… What If We Simplified?
Simplicity in leadership isn’t passive.
It’s a power move.
It means stripping back what’s not serving you.
Saying no to the constant tool-chasing.
And reconnecting to the real role of a leader:
To set the tone.
To energise the room.
To create clarity when everything else feels uncertain.
Because the best leaders in this AI-fuelled world?
They’re not the ones trying to out-code the competition.
They’re the ones who know when to pause, when to push and how to lead without losing their edge.
Where to Start?
Here’s what I coach agency leaders to come back to when everything’s moving too fast:
Slow the input. You don’t need every update. Pick 1-2 tools and go deep.
Name the noise. What’s creating the most confusion, for you and your team?
Audit your energy. How are you showing up when pressure hits?
Lead the humans, not the hype. Your team doesn’t need another tool. They need your presence.
Final Thought
We don’t need more complexity.
We need more leaders who are grounded, energised and focused on what really matters.
AI isn’t the threat.
Disconnection is.
Distraction is.
Doubt is.
But those are all things we can shift when we simplify.
Your leadership presence can’t be replicated by a tool.
So start there.
How are you simplifying leadership in your world right now?
I’d love to hear it.
Book Your Leadership Accelerator Call
Book a Call
Because when you shift your energy, everything changes.
Not just how you lead. But how you live.
Are you ready to shift?
Stay in touch
Subscribe for email updates
© 2025 7th Street. All rights reserved.
Stay in touch
Subscribe for email updates
© 2025 7th Street. All rights reserved.
Stay in touch
Subscribe for email updates
© 2025 7th Street. All rights reserved.